Quite frankly I'm surprised that nobody else has thought of this. Admittedly it seems a very ingenious solution, albeit one which which looks to have been an engineering nightmare.
Within minutes, they passed their starting requirement of $70,000. They are now well on their way to having one of the largest startup returns going. And this is no bad thing.
What they have done here is to think about the needs of the honey producers of both kinds... the Bees and the Humans who want to market the honey. I think this is going to seriously change the Honey market.